Backlink Cleanup

Prior to 2012, quality of domains linking back to your site didn't matter. If you had backlinks from domains of questionable authority, the worst case scenario was that you'd get zero benefit.  All that changed with Panda, Penguin, and Hummingbird updates to Googles ranking algorithm. You may receive notifications from Google about a manual penalty on account of bad backlinks.

There may be instances when well intentioned SEO campaigns can work against you, manifesting in the form of backlinks to your site originating from domains that search engines do not like so much. There could be a host of reasons for this. The domain may no longer be active or may have been blacklisted for violation of search engine policies and/or other behavior considered objectionable.

If your site has backlinks from such domains, you're best advised to delink your site. This typically involves a process of contacting the administrator of respective blacklisted domains and following up on response from them, followed by compilation of a disavow report in a specified format which is to be submitted to search engines to ensure that you have complied with their guidelines. This is pretty much a formal application requesting the search engine to waive any negative feedback accruing to your profile from the backlinks in question.

Product Specific Notes

Ever since Google's Panda, Penguin and Hummingbird updates, strategies that blindly add backlinks have been turned on their heads. What now matters is quality not quantity. Our backlink cleanup product will initiate the process of removing backlinks from domains / sites provided to us, by contacting respective site administrators using publicly available information and following up with them over e-mail, if we are successful in establishing contact. We will then collate all related correspondence and notes into a disavow file as per search engine prescribed format.


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