Directory Submission is by far the easiest, most inexpensive and risk free technique to add quality backlinks to your site. Just like good old yellow pages, directories on the web are meant to help users locate sites based on classification into categories. Hierarchies of categories can be quite expansive. Directories are intended to provide structure to make manual search more efficient. But the only ones using all this valuable information today seem to be search engine indexing algorithms.
Directory listings go through a manual vetting process. This translates to credibility of backlinks, especially those from high authority directories. No points for guessing how that would boost your search ranking.
Downsides? Sure, there are some. It takes a while to get listed. The manual vetting process can sometimes take 1-2 months. In this age of instant everything, that could be quite frustrating. Also, except for niche directories, it's unlikely you will get a noteworthy amount of traffic from directories. No body uses directories the way people looked up yellow pages in the past. They'd rather use search engines.
In sum, directory submission is the next best thing you can do to add meta data to the indexing process after direct submission of your site to search engines. Focus on getting listed on as many high authority directory sites under the right category / sub category.
Not all directories are created equal. While an obvious choice of directories would be a list sorted based on some criteria such as Trust Flow or Alexa rank, that may not quite be the best choice for a given set of keywords. We have a unique way of identifying directories that are most likely to show up at the top of search results for keywords related to your site. After we identify these directories and respective categories, we will submit your site, paying close attention to every minor detail during the submission process. Targeted submissions are a great way to piggy back on SEO that has already been done for keywords that are applicable to your site.
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